OUR WORK

Good work leaves
something behind.

Better visibility. Better decisions. Better-performing campaigns. A stronger foundation for whatever comes next.

Explore the work ↓
SELECTED WORK

Different businesses.
Different problems.
No copy-and-paste answer.

The strongest marketing usually comes from understanding what is actually holding the business back, then building the right combination of strategy, channels and execution around it.

The projects below are anonymised to protect client confidentiality, but the challenges, approaches and results are drawn from real Glasshouse work.

CASE STUDIES
01
GOOGLE ADS · ECOMMERCE

New Zealand
water filtration brand

A recently acquired retail brand needed to move from an in-store model toward eCommerce and build a scalable online acquisition channel from scratch.

REVENUE GENERATED $25,246

within the first six months

AD SPEND $3,220

across the launch period

RETURN ON AD SPEND 7.8x

reported ROAS

CONVERSIONS 126

during the first six months

THE CHALLENGE

The business had no established eCommerce acquisition channel and needed an online growth strategy capable of supporting the new direction of the brand.

THE APPROACH

We built a new Google Ads account, targeted health, wellness and clean-water search intent, and positioned the products around long-term value and health benefits rather than competing on price alone.

THE EXECUTION

Search, Shopping and YouTube campaigns were used nationally across New Zealand, supported by ongoing A/B testing of messaging and placements.

THE OUTCOME

A profitable online revenue channel was created from zero, giving the business a scalable foundation for continued eCommerce growth.

02
GOOGLE ADS · ECOMMERCE

Premium outdoor
equipment brand

An established outdoor brand had reached a plateau and needed a more structured way to increase online sales without compromising its premium positioning.

REVENUE GENERATED $40,023

within the first five months

AD SPEND $5,600

across the first five months

RETURN ON AD SPEND 7.15x

reported ROAS

CLICK-THROUGH RATE 14.52%

across campaign activity

THE CHALLENGE

Growth had plateaued. The brand had no active Google Ads campaigns and no scalable paid traffic channel supporting sales.

THE APPROACH

We targeted high-intent searches for premium camping equipment and centred the positioning around quality, durability and buying it right the first time.

THE EXECUTION

Search campaigns were launched across New Zealand with conversion tracking for calls and purchases, then refined through ongoing performance monitoring.

THE OUTCOME

The campaign established a scalable paid growth channel while supporting premium products in a price-sensitive market.

03
SEO · B2B

Tasmanian
freight company

A new logistics business entered a competitive market with very little organic visibility, minimal optimisation and few inbound leads from search.

ORGANIC TRAFFIC +788.5%

over six months

SEO LEADS +1,555.9%

over six months

KEYWORD MOVEMENT +95

positions for a major freight term

CORE PAGES 5

high-intent service pages optimised

THE CHALLENGE

The website had minimal optimisation, low search visibility and very few organic leads in a commercially competitive freight market.

THE APPROACH

We conducted a full SEO audit, focused on high-intent freight keywords and improved the technical and content foundations supporting the core service pages.

THE EXECUTION

Five service pages were optimised, the keyword set expanded, page speed was improved and supporting content and backlinks were built to strengthen authority.

THE OUTCOME

SEO moved from a minimal lead source into a major growth channel, with significant gains across high-value freight searches.

04
SEO · LOCAL SEARCH

Auckland residential
plumbing company

A local plumbing business was competing against established providers but had very low visibility for the suburb-based searches most likely to generate residential work.

ORGANIC TRAFFIC +297.35%

within three months

TARGET KEYWORDS Top page

for all targeted terms

MAJOR RANKING GAIN +97

positions for a suburb plumber term

PAGES OPTIMISED 4

core service pages

THE CHALLENGE

The website was not ranking for important suburb keywords and organic traffic and enquiries were limited.

THE APPROACH

We audited the site, selected a focused set of high-intent local terms and improved keyword placement across headings, content and metadata.

THE EXECUTION

Four core pages were optimised and supported with blogs, articles and backlinks designed to strengthen local relevance and authority.

THE OUTCOME

The business achieved first-page visibility across all targeted keywords and materially increased local organic traffic within the first three months.

05
META ADS · EVENTS

Western Australian
endurance event

With tourism funding approved only six weeks before the event, the organisers needed to grow awareness across multiple markets while still driving local registrations quickly.

EVENT OUTCOME Sold out

within one month

BUDGET USED 70%

of the $5,500 budget

CAMPAIGN TIMING 6 weeks

from funding approval to event

AD FORMATS Static

image-led Meta campaigns

THE CHALLENGE

Previous social advertising lacked specialist targeting and optimisation, while the new campaign had very little time to build momentum.

THE APPROACH

We segmented local, interstate, New Zealand and Asian audiences and reframed the event as an experience and destination rather than simply a competitive race.

THE EXECUTION

Local campaigns focused on conversions while interstate and international activity focused on reach, traffic and longer-term awareness.

THE OUTCOME

The event reached full capacity within one month, allowing campaigns to be turned off early before the full media budget was required.

A NOTE ON RESULTS

These case studies reflect individual client engagements and specific market conditions. Results vary between businesses and are not a guarantee of future performance.

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