Ideas to help you make better marketing decisions.

Practical thinking on Google Ads, SEO, AI search, Meta Ads, websites and digital strategy, written to make the complicated parts of marketing easier to understand.

THE GLASSHOUSE JOURNAL

Useful, considered advice for businesses that want to grow with more clarity.

Google Ads

Landing Page vs Full Website: What Do You Need Before Running Google Ads?

Do you need a full website before running Google Ads, or will a focused landing page do the job? Here is how to choose the right setup before you start paying for traffic.

8 min read

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SEO & AI Search

Google AI Mode in Australia: What Businesses Need to Know About SEO in 2026

Google AI Mode is changing the way Australians search, but the fundamentals of SEO have not disappeared. Here is what businesses should focus on in 2026 to improve visibility across traditional and AI powered Google Search.

8 min read

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