Research + direction
Commercial goals, search behaviour, opportunity areas, competitors and the role Google Ads should play in your wider marketing.
GOOGLE ADS MANAGEMENT
Be there when
they’re looking.
Google Ads puts your business in front of people already searching for what you offer. We build campaigns around the actions that matter to your business, not just clicks.
SCROLL TO GROW
01
START WITH DIRECTION
Know what a valuable result actually looks like.
Before we spend anything, we get clear on the commercial goal. Leads, sales, bookings, enquiries or something more specific. The campaign has to know what success means before it can be built around it.
02
FIND THE RIGHT SEARCHES
Not every click is worth paying for.
We look at what your customers are searching, what they mean when they search it, where the strongest intent sits and where budget is most likely to create a useful outcome.
03
BUILD THE RIGHT ENVIRONMENT
Everything needs to work together.
Campaign structure, targeting, ads, tracking and the page people land on all influence performance. We build the account as a connected system rather than a collection of ads.
04
LEARN FROM WHAT HAPPENS
Let the data tell us something useful.
Once campaigns are live, behaviour starts showing us where the opportunity is, what needs refining and where money is being wasted. Optimisation is where the account starts getting smarter.
05
GROW WHAT WORKS
Budget follows evidence.
We keep refining, testing and expanding the parts of the account that are contributing to growth, instead of assuming more spend automatically means better results.
Talk about Google AdsTHE POINT OF GOOGLE ADS
Clicks are easy to buy.
Useful attention isn’t.
A good Google Ads account is not just about appearing higher in search results. It is about putting the right message in front of the right person at the moment they are actively looking for an answer.
That means understanding search intent, measuring the actions that matter and making ongoing decisions based on evidence rather than assumptions.
WHAT WE MANAGE
The pieces that make the account work.
Campaign structure
A clear account structure built around what you sell, where the demand is and how people actually search.
Ads + messaging
Ad messaging designed to match intent, communicate value quickly and give the right person a reason to take the next step.
Tracking + measurement
We review how meaningful actions are being measured so decisions are based on more than traffic and surface-level numbers.
Ongoing optimisation
Search terms, targeting, budgets, ads and account structure are reviewed and refined as real performance data comes in.
Reporting you can understand
Clear reporting with context around what changed, what we learned and what we are doing next.
IS GOOGLE ADS RIGHT FOR YOU?
More traffic isn’t always the answer.
Better traffic usually is.
GOOD FIT
People are already searching for the product or service you offer.
GOOD FIT
You want measurable enquiries, bookings, leads or sales rather than awareness alone.
GOOD FIT
Your business can comfortably handle more of the right enquiries when they arrive.
FOUNDATIONS FIRST
If the website, offer or tracking is holding performance back, we will tell you before simply pushing more budget into ads.
WHY GLASSHOUSE
Marketing shouldn’t feel like a black box.
Strategy before spend
We want to understand the business first, then decide how Google Ads fits.
Clear reasoning
You should understand what we are doing, why we are doing it and what the data is telling us.
Useful reporting
Less noise, more context. We focus reporting around the information that actually helps make decisions.
Room to improve
Industry standard is the starting point. We keep looking for what can be sharper, clearer and more effective.
PRICING
Know what you’re walking into.
GOOGLE ADS MANAGEMENT
From $600/month
Advertising spend is separate from monthly management. Final management pricing depends on the size and complexity of the account and the work required to manage it properly.
View full pricingGOOGLE ADS FAQS
The questions worth asking before you start.
How much should I spend on Google Ads?+
There is no useful one-size-fits-all number. The right budget depends on search demand, competition, your location, the value of a customer and how much data the campaign needs to make informed decisions. We recommend a starting point based on the opportunity rather than choosing a number at random.
How quickly can Google Ads work?+
Google Ads can begin generating visibility quickly once campaigns are live, but that does not mean the account is fully optimised on day one. Stronger decisions come as real search and conversion data accumulates.
Do I need a dedicated landing page?+
Not always. If an existing page gives the visitor exactly what they need and makes the next action clear, it may be perfectly suitable. If the page is likely to limit performance, we will flag it.
What happens if my tracking is not set up properly?+
We review measurement as part of the account setup and strategy process. If important actions are not being tracked properly, we will identify what needs to be corrected before relying on the data.
Do you work with businesses across Australia and New Zealand?+
Yes. Glasshouse Digital is based in Perth and works with businesses across Australia and New Zealand.
START A CONVERSATION
Ready to make Google Ads
work harder?
Tell us where you want to go. We’ll help work out whether Google Ads is the right way to get there.
BOOK ACONSULTATION