About this policy
Glasshouse Digital is a digital marketing business based in Perth, Western Australia, providing services to businesses in Australia, New Zealand and other locations.
We aim to handle personal information responsibly and in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us, as well as other applicable privacy requirements.
This policy applies to personal information collected through our website, enquiries, client relationships, marketing activities and the services we provide.
Information we collect
Depending on how you interact with us, we may collect information including:
- your name, business name and job title
- email address, phone number and other contact details
- website address and information about your business
- information you provide through enquiry forms, emails, calls, meetings or proposals
- information required to deliver marketing, advertising, website, SEO, social media or consulting services
- billing, transaction and account administration information
- communications and records relating to our work with you
- technical information such as IP address, browser type, device information, approximate location, pages visited and website interactions
- advertising and analytics information collected through cookies, pixels and similar technologies
We generally do not need sensitive information to provide our services and ask that you do not send sensitive information unless it is genuinely necessary and appropriate.
How we collect information
We may collect personal information:
- directly from you when you contact us, submit a form, book a meeting or engage our services
- through email, phone, video calls, meetings and other communications
- through client systems or advertising, analytics and website accounts you authorise us to access
- automatically when you use our website through cookies and similar technologies
- from publicly available sources and professional platforms where reasonably necessary for our work
- from third parties where you have authorised the disclosure or where collection is otherwise permitted by law
How we use your information
We may use personal information to:
- respond to enquiries and communicate with you
- prepare proposals, recommendations and marketing strategies
- provide and manage our services
- build, manage and optimise advertising campaigns and digital marketing activity
- analyse website, campaign and business performance
- manage accounts, billing, administration and client relationships
- improve our website, services and customer experience
- protect our website, systems and business from misuse, fraud or security threats
- comply with legal, regulatory and professional obligations
- send relevant business or marketing communications where permitted by law
We will not use personal information for an unrelated purpose unless permitted by law or we have an appropriate basis to do so.
Artificial intelligence and automated tools
We may use artificial intelligence, machine learning and other automated tools to assist with aspects of our business and the services we provide. This may include research, analysis, content development, campaign planning, reporting, strategy, creative development and administrative support.
Where AI tools involve personal information, we take reasonable steps to minimise the information provided and to use reputable technology providers with appropriate privacy and security practices.
We do not intentionally provide sensitive personal information to publicly available generative AI tools unless it is necessary, appropriate, authorised and permitted by law.
AI-generated information can contain errors. Where appropriate, outputs are reviewed by a person before being relied upon or provided as professional work. We do not rely solely on automated decision-making where a decision could have a significant effect on an individual's rights or interests.
Some AI and technology providers may process information outside Australia. Where personal information is involved, this is handled in accordance with the overseas processing section below.
When we disclose information
We may disclose personal information where reasonably necessary to:
- technology, website hosting, cloud storage and software providers
- analytics, advertising and marketing platforms
- professional advisers, contractors and service providers who assist us in operating the business
- payment, accounting or administrative providers where relevant
- government agencies, regulators, courts or law enforcement where required or authorised by law
- another party where you have authorised us to do so
We do not sell personal information to advertisers.
Overseas processing and disclosure
Some of the technology and service providers we use operate internationally. As a result, personal information may be processed, stored or disclosed outside Australia.
Depending on the provider and service being used, these locations may include New Zealand, the United States and other countries in which our technology providers or their infrastructure operate.
Where applicable, we take reasonable steps to work with reputable providers and to manage cross-border handling of personal information in accordance with applicable privacy requirements.
Security and retention
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
These steps may include access controls, password protection, secure cloud services, multi-factor authentication and limiting access to information to people who reasonably need it.
No method of online transmission or storage is completely secure, so we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary for the purpose it was collected, to maintain business and client records, and to meet legal, accounting or regulatory obligations. When information is no longer required, we may securely delete, destroy or de-identify it.
Accessing or correcting your information
You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, out of date, incomplete or misleading.
We may need to verify your identity before providing access or making a correction. In some circumstances, the law may allow or require us to refuse a request. If this occurs, we will explain the reason where appropriate.
Marketing communications
From time to time, we may send marketing or business communications where you have consented or where we are otherwise permitted to do so.
You can unsubscribe from marketing emails at any time using the unsubscribe option provided or by contacting us. We may still send service-related or administrative communications where necessary.
Privacy questions and complaints
If you have a question or complaint about how we have handled your personal information, please contact us using the details below. We will review the matter and aim to respond within a reasonable period.
If you are not satisfied with our response and Australian privacy law applies, you may be able to contact the Office of the Australian Information Commissioner. If New Zealand privacy law applies to your circumstances, you may also be able to contact the Office of the Privacy Commissioner in New Zealand.
Third-party websites and services
Our website may contain links to third-party websites, platforms and services. We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing personal information.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations. The latest version will be published on this page and the date above will be updated.
Contact us
For privacy questions, access or correction requests, or complaints, contact:
Perth WA 6000, Australia
This policy is a general privacy statement for Glasshouse Digital and is not legal advice. Privacy obligations can depend on the nature and size of a business, the information it handles and the jurisdictions in which it operates.